Editorial Policy

I. Mission and Vision

GizmoBrief’s mission is to provide concise, accurate, and independent insights into the world of technology, gadgets, and consumer electronics. We aim to empower our readers—from enthusiasts to everyday users—with the essential information and analysis needed to understand and make informed decisions about new and emerging technology.

II. Core Editorial Values

Our editorial standards are guided by the principles of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

  1. Accuracy and Fact-Checking: All published information must be factually correct, based on reliable sources, and verified through a rigorous internal review process. Claims, statistics, and technical specifications must be cross-referenced with primary sources whenever possible.
  2. Independence and Impartiality: Our editorial decisions are strictly independent of any commercial, political, or advertiser influence. We cover products and topics based solely on their relevance and interest to our readers, not on financial arrangements.
  3. Transparency: We will clearly disclose any potential conflicts of interest, including financial relationships, sponsored content, or acceptance of review units (see Section IV).
  4. Accountability: We take responsibility for our content. When errors occur, we commit to correcting them promptly and transparently.

III. Content Guidelines

A. Tone and Voice

GizmoBrief maintains a tone that is professional, objective, and accessible. Our goal is to break down complex technical topics into easy-to-understand, “brief” insights without sacrificing technical accuracy.

B. Originality and Attribution

  1. Original Content: All articles, reviews, and analysis must be original.
  2. Plagiarism: GizmoBrief maintains a zero-tolerance policy for plagiarism. Proper attribution must be given to all external sources, including other publications, research, and expert quotes.
  3. Source Reliability: We prioritize primary sources (e.g., company press releases, official studies, hands-on experience) and credible, established news outlets and industry experts.

C. Reviews and Product Coverage

  1. Unbiased Evaluation: All product reviews and comparisons are based on the editorial team’s independent testing and expertise.
  2. Review Units: If a product is supplied to GizmoBrief by a company for review, this will be clearly disclosed in the article. The provision of a product does not guarantee favorable coverage. Products are treated as loans and must be returned or handled in accordance with a separate internal policy.
  3. Purchased Products: If GizmoBrief purchases a product for review, this will be disclosed to further emphasize editorial independence.
  4. Embargoes and Exclusives: We respect agreed-upon media embargoes but will not compromise our editorial independence or publish inaccurate information to secure access to news or products.

D. Use of Artificial Intelligence (AI)

  1. Editorial Oversight: While we may utilize AI tools for tasks like grammar checks, outlining, or background research, all published content is substantially written, edited, fact-checked, and approved by a human editor.
  2. No AI-Generated Reviews: Product reviews and high-stakes analysis are written entirely by human experts with demonstrable experience with the subject matter.
  3. Disclosure: We commit to disclosing if AI played a significant role in the generation or structure of an article where doing so is necessary for reader transparency.

IV. Ethics, Conflicts of Interest, and Commercial Relationships

A. Separation of Church and State

Advertising and Editorial are separate. Advertisers cannot influence editorial coverage, including the selection of products to review, the tone of a review, or the placement of stories.

GizmoBrief may use affiliate links within its content. This means we may earn a small commission if a reader clicks a link and makes a purchase.

  1. Disclosure: The use of affiliate links will be clearly disclosed to the reader on the relevant page.
  2. No Editorial Impact: The presence of an affiliate link does not influence the editorial evaluation or rating of a product. Our editorial team selects the best products regardless of potential commission.

C. Gifts and Payments

Editorial staff and contributors are forbidden from accepting personal gifts, payment, or special compensation from any company, individual, or entity with the intent to influence our coverage.

V. Corrections, Updates, and Accountability

GizmoBrief is committed to accuracy. When we make a mistake, we will own it.

A. Reporting an Error

Readers, sources, or subjects of a story who believe a factual error exists should contact the editorial team immediately at – admin@gizmobrief.com

B. Correction Process

  1. Factual errors will be investigated promptly by an editor.
  2. If an error is confirmed, the article will be corrected immediately.
  3. A Correction Notice will be placed at the top or bottom of the corrected article, explaining what the original error was and when the change was made.
  4. Major errors or misleading information may result in a formal editor’s note.

C. Updates

Articles are frequently updated to reflect new product information, pricing changes, or software updates. Unlike corrections, simple updates that do not alter the core analysis of the article do not require a formal correction notice.

VI. Comment and Community Moderation

We welcome civil, constructive, and relevant discussion from our readers. GizmoBrief reserves the right to edit, delete, or reject any user-submitted content (including comments) that is:

  • Abusive, harassing, or threatening.
  • Libelous or defamatory.
  • Spam, irrelevant commercial promotion, or excessive self-promotion.
  • Off-topic, inflammatory, or promotes hate speech.
  • In violation of copyright or intellectual property laws.